Actress, model rapper and ex-pussycat doll Carmen Electra is now one of those most popular celebrites who are now promoting platinum as their precious metal of choice.

Carmen came out stunning many a man and also women wearing 950 Platinum jewellery by Neil Lane.

Added to that she wore a rare platinum and diamond long chain necklace. And if that’s not enough she used accessories like a pair of platinum and diamond drop earrings and others.

She was attending the 2006 VSDA Awards, aimed at the DVD video industry. Sexy Carmen Electra though known for her breast implants and now for her broken marriage with Dave Navarro, joins the list of few who promote Platinum. Cameron Diaz, Jennifer Lopez, Reese Witherspoon , Julia Roberts, Charlize Theron and Madonna already top the list.

Looks like Neil Lane is making great business with all the stars studded with Platinum